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National Identity
As part of the GardenMaster Program, Retailers have the purchasing power of
a national organization needed to position themselves as value-price leaders
of name brand merchandise. Retailers also have access to resources and cost-effective,
quality marketing and merchandising programs that might otherwise be unaffordable.
The GardenMaster Program is flexible. Retailers can take advantage of as many or as
few of the services needed to grow their businesses.
Group Purchasing Power
Every GardenMaster Program participant has the strength of more than $3 billion
in purchasing power derived from the 50-plus Member Distributor network of PRO
Group, Inc., parent company of GardenMaster.
Store Modernization
The GardenMaster Store Modernization Program is more than a signage program.
Experienced retail professionals evaluate the current store and offer
recommendations on how to maximize retail effectiveness. Once suggestions
have been made, it's the Retailer who determines which enhancements to
implement. A complete interior update includes department and aisle markers,
service menu boards and signage with bold, contemporary graphics.
Inventory Management
Inventory management - having the right product at the right time - is the key to a
profitable store. GardenMaster Distributors uncover potential earnings by surveying a
Retailer's inventory. This analysis can be conducted independently or in conjunction
with a detailed review of the local marketplace and competition through the
Performance Plan Program.
Using a computerized system to track wholesaler item inventory movement, GardenMaster
Distributors and Retailers work together to ensure every merchandise department has
basic stock selections available and levels of inventory tailored to the trading
area for each store.
Complete Promotional Programs
The GardenMaster promotional program gives Retailers a wide variety of promotional
material to utilize in their stores. From how-to guides, full-color project ads, to
circular promotions, Retailers are given the option to use what works in their
indiviual market areas.
GardenMaster negotiates special seasonal buys throughout the year that GardenMaster
Retailers can take advantage of.
GardenMaster also supports an ongoing brand name awareness campaign with trade magazine advertisements.
Value Added Services
As an integral part of a powerful Marketing/Merchandising Group, GardenMaster Members
gain access to a variety of special services designed to enhance day-to-day business operations:
- Cost-effective Business, Casualty and Health Insurance
- Career Apparel
- Interior and Exterior Signage
- Major Credit Card Programs
- Office Supplies
- POS Computer Systems
- POS Materials
- Store Fixtures
- How-To Books
Performance Plan Business Strategy
To help ensure the future of independent Retailers, GardenMaster has developed the Performance
Plan Business Strategy. This program analyzes every business function to identify strengths and
weaknesses of the competition, market and individual store. Once the in-depth assessment is complete,
a long-term, strategic business plan is formulated specifically to the store and its trading area.
If you are interested in learning more about becoming a GardenMaster Retailer, please contact us.
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